I keep running into this often so I've decided to touch base on it. In my opinion there are two type of art that artists create: Personal and Commercialized. Its very important that we understand this if we plan to make our art profitable. Each has very distinct values and purpose. This is a concept that has to be explored before we can reach a significant level of success.
Personal art is art that we create to bring us personal pleasure. It gives us a sense of value and internal happiness. This type of art serves to motivate us and explore our own style or expression. This type of art is considered our voice.
Commercialized art is art that we create with the purpose of selling or profiting from it. This type of art requires research and has can has specific requirements to fulfill the expectations of your target market.
The goal is always to try to merge the two. Drawing comics is an incredibly creative way to express an idea through story and art. Understand that to make a noticeable impact to your audience you need to see what's going on in that industry, especially in the genre that you want to create your story in. Look at art styles and stories. After a few we'll start to see a slight pattern, a rhythm. Learn to work in that scope or pattern to shape out your comic.
Its not always what you want it to be so be prepared to step out of your comfort zone. Know your readers. Have avenues to communicate with them and listen to feed back. People are talking to you because they want to continue reading your story and be part of the adventure.
When you draw for money you draw to please your buyer. Look for art that sells or is really popular. Learn why people like it from their point of view and learn how your art can take on that type of value. It could be that you need to update your art style or choose a better gimmick for your stories. What ever the case is you need to start looking into it.
Remember that personal art is for your own pleasure and commercialized art is art that needs to sell.