Marketing: Creating Excitement!

When it comes to creating a comic book story it usually leads to a climatic conflict.  This is the normal set-up with modern comics.  You have to build up the action, the anticipation, the drama for the reader.  And there are so many avenues to take to get that done.  You can use violent battles, seductive encounters, mysterious events, even the death of a main character to lead to heart of the story.  Its these roads that will get you a wider audience when you finally put it out there for the world to read.

No one truly cares about the superpowers or quick reference back ground that you thought up a few days ago.  People want a story, an experience to associate with your character.  From that story the pieces will help create a press release.  You need to dissect parts of the leading action to give hints of the climax without giving away the ending or story altogether.

One popular way is to ask the question.  What if the reader found themselves in a similar predicament?  What if a particular situation arose that forced the reader to make a hard decision?  You have to create that bond between your main character and your audience. Show them your hero's struggle.

Another common way to generate interest is to show-case the action.  Its like the latest superhero movies where they pan right to where the heroes are clashing with the villains for that monumental battle.  Share some of that great art. Give them a tease at what's inside.

Keep the marketing short and concise.  You don't need to give a full explanation of your story up front.  In fact that will deter a lot of your audience because they're going to feel like they just read your comic in a paraphrase.  Just give them what's at stake, what's the conflict?

Don't go on about how Power Man X was created out of a secret government project and his powers are x, y, and z...and how he's the defender of all and so humble but powerful.  I mean com'on, its his first appearance.  How are your readers going to swallow all of that?  People will read it and give you the all too common "Great job!"  and forget about your comic by the time they go to the next article  on Facebook.

Build the anticipation, Power Man X sacrificed everything for superpowers he never wanted.  Now as the city is under siege by giant alien robots, Power Man X must risk his life to save the few people that matter the most to him or lose his humanity and life to the secret organization that created him.  Add some mystery and drama.

Pictures are gold.  Attach pictures of your comic book or action scenes.  You'll get a much better response from your readers.  Aim for color pictures.  Even if your project is in Black and white, try your best to add color to the marketing.  Use the cover or title to give it that spark.

Remember to pace yourself.  Don't just bombard your audience with full-time marketing at all hours of the day or the typical ten postings on Facebook, one on every comic book related page you're on...because people usually are members to several of them just like yourself.  Resist from the Twitter bomb...unleashing multiple tweets at once about your project.      

This is very important when it comes to marketing your comic.  If the reader doesn't establish that interest quickly they will move on to the next one.    

Let's Celebrate Independence!

Manuel A. Carmona shared a great idea: Let's create a "Buy Indie Comics Day".  Most of us are already aware of "Free Comic Book Day" which happens to be the first Saturday in May, but this is a way to build recognition to the ever growing indie publishing section of the market.  With the combined efforts of several indie publishers, we can make this into an annual event.

CWI Comics

According to the comic book sales reported by Comichron,  indie comic book sales make up about 9% of the market for 2015, which was an increase from 8.75% from 2014 and 8.70% from 2013.  In other words the indie market is growing and with this growth comes many opportunities for upcoming artists and new publishers to put out amazing titles.  Another reason indie titles are gaining so much popularity is the availability of more resources for creators like distribution through Comixology, webcomics through Patreon and the use of crowd funding to cover printing and distribution expenses through Kickstarter.

SSF Media

And even though the big two, DC and Marvel, that propel the comic industry with it's block buster hits at the movie theaters, its the indie comics that provide the sweet and salt escape from the mainstream that several fans crave after over indulgence of popular titles and characters.  Titles like Angle Wolf by CWI Comics and Pariah Dog by SSF Comics are samples of the incredible titles out there in the indie publishing market.  Besides that, indies can take their stories and art to places that larger companies can't without the fear of market repercussions or the approval of their sponsors.  When you see diversity in comics like Centinals and NightFire by Genesis Comics you know indies are making comics for everyone to enjoy.   

Genesis Comics

Indie publishers offer a wide selection of genre's and a diverse range of characters and art to suite all audiences.  But the challenge lies in getting the word out.  It wasn't until recent years that comic book stores started carrying titles from indie publishers.  On top of that, indie creators have the challenge of competing with the marking efforts of the larger publishers, not to mention the monopoly of certain distribution channels, where the larger publishers have a higher preference.

Genesis Comics

But indies are not going down without a fight.  Many small publishers can be found in the catalogue of digital distributors like Comixology and the webcomics has many great backers thanks to sites like Patreon.  There's also many resources out there to help indies get the word out like Facebook and Twitter.  But to add a recognized day dedicated to the indie comic book market would be phenomenal!  As it stands Manuel A. Carmona suggested making the first Saturday of August as the "Buy Indie Comics Day" so lets make this official and spread the word.  Lets make this a special day so indie creators should come together and schedule an event to mark that day. 

Becoming a Profitable Comic Artist

At this point you have already worked on your talent and have impressed enough people to convince yourself to pursue an art career as a comic book artist.  So lets get into what you need to know to start building yourself up to a professional level as an artist. Now is the time to start taking these specific steps in order to build a solid foundation.  It starts here, right where you are, reading this article and taking notes.  I'm going to be upfront with you and let you know right off the bat that this road to success is a process that takes time and effort. It won't happen over night and you will need to invest your time and effort to carve out your spot of the lime light.

First and most important: draw constantly.  You will need to do this to keep improving your artistic skill set so draw projects, not just doodles or studies.  You need this for repetition. This will help build your creative habit.  Your mind and body will become accustomed to creating art constantly.  Take your sketchbook out in public.  This will have many benefits.  Besides getting use to drawing in a hectic environment it will expose your art to people.  Take in the compliments as well as the critics...yes the critics, too.  The art world is subjective and there are many opinionated fools out there waiting to bring you down.  Take the abuse now and develop leather skin so you can feel much more comfortable when working with an editor later.
 
Network.  You need to be on social media.  If you're already there, awesome.  If not, better get started now.  As of the time that I'm writing this article the most useful and necessary online website and applications to be on are:

Stay in touch with social media.

• Facebook
• Twitter
• Instagram
• DeviantArt
• LinkedIn

There are a few more but these are the basic.  Don't fall into the social media trap where you feel like you have to become a slave and check it every minute and update it constantly.  A few days or weekly post is fine.  Get into the habit of sharing your art work on each of the sites.  Learn about tools that will send the message over several of your sites at once.  Try to maintain an online portfolio on either or both Deviant Art and/or Instagram.  This will be very useful when networking and having to show someone your portfolio on the go.  Keep it up to date.  Remember to also make an artist Facebook page.  Its a good practice to keep your personal and professional life separate.  

 

Become familiar with the Graphic Artist Guild and purchase their handbook.  It contains very important information about pricing your work and contracts.  

 

Challenge yourself.  Participate in contests and trade shows like a comic book convention.  An art contest for comic or pop art is a perfect way to get exposure.  you would be surprised at the amount of people that begin to recognize your style, so always do your best.  Don't just do it.  Really put in the effort and then add it to your portfolio.  Attend comic conventions.  Get some advice from upcoming artists and support your local scene.  You'll get better information if you buy something from the artist.  Remember that you're taking up their time with your curiosity.  After 1 or 2 trips to the convention, get yourself a booth in artist alley.  

 

Don't be afraid of taking work for exposure, but learn when it is appropriate.  Many established artists won't do this, so take advantage.  When done correctly the experience can boost you up incredibly.  Interview the publisher and make sure they have the credentials: a large national or global audience that is verifiable.  Make sure that you are in agreement as to you being awarded recognition for your work and have it in writing as a written agreement with monetary consequences.  The work should be considerably a small job. Once published share it with everyone on your social media. 

 

Establish your rates and stick to them.  This will require you to evaluate the market.  See what other artist are charging for their work, especially artist that have similar talent to yourself.  Start at a competitive rate until you build up your recognition through your art work.  Try to set your price early on as to not be hassled by demanding clients, writers, and/or publishers. Stay firm on your prices, you did your research and you know your talent.      

 

Start practicing this today and mold yourself into a productive and creative artist.  

    

Comic booths: Great Exposure or Bust?

Several comic book conventions bring in so many fans every year.  It would seem like the best place to get the word out about your comic, indie studio, or sell stuff as a vendor.  But is it all smoke and mirrors?  Many attendants come to hang out and enjoy themselves,  but that doesn't mean they an to spend money.  Hundreds come for the panels and to partake in the activities.  A good number take pics for their Facebook page or blog.  As the rise of booths every year lead to this question: is it worth it as a vendor or indie publisher to get a booth? 

The answer is complex.  Getting a booth to represent your comic or studio says "Here we are!" but lets weigh the benefits.  You can always get a table at artist alley...where people are more than likely just going to look at your art and very rarely buy.  In your established indie publisher booth  you expect to make more sales...but most of the time not enough to make a profit or even cover your booth.  Net working? Most other artists are very reluctant to work with you because they have dream projects of their own.  And if you're going to pay $500 or more just to get a few more followers on your page you can get a ton more for way less than you would pay for a booth. 

There are the select few who really have a successful experience at a comic book convention and I'm going past the having fun and making friends.  I'm talking about making a significant profit, gaining clients or strong partnerships, and truly making such an appearance that it results in hundreds to thousands of new followers and fans. 

Comic cons are great to attend but are you wasting money in having a booth in several conventions per year?