Several comic book conventions bring in so many fans every year. It would seem like the best place to get the word out about your comic, indie studio, or sell stuff as a vendor. But is it all smoke and mirrors? Many attendants come to hang out and enjoy themselves, but that doesn't mean they an to spend money. Hundreds come for the panels and to partake in the activities. A good number take pics for their Facebook page or blog. As the rise of booths every year lead to this question: is it worth it as a vendor or indie publisher to get a booth?
The answer is complex. Getting a booth to represent your comic or studio says "Here we are!" but lets weigh the benefits. You can always get a table at artist alley...where people are more than likely just going to look at your art and very rarely buy. In your established indie publisher booth you expect to make more sales...but most of the time not enough to make a profit or even cover your booth. Net working? Most other artists are very reluctant to work with you because they have dream projects of their own. And if you're going to pay $500 or more just to get a few more followers on your page you can get a ton more for way less than you would pay for a booth.
There are the select few who really have a successful experience at a comic book convention and I'm going past the having fun and making friends. I'm talking about making a significant profit, gaining clients or strong partnerships, and truly making such an appearance that it results in hundreds to thousands of new followers and fans.
Comic cons are great to attend but are you wasting money in having a booth in several conventions per year?